Conversational Copy

Direct-Response Copy That Sells!

Scott McDougalScott McDougal is a freelance copywriter who specializes in writing conversational copy for a variety of industries and clients.

To be effective in your marketing efforts, you need a professional writer who knows how to create a burning desire in the hearts and minds of your readers without coming across overly-hyped, insincere or unworthy of your reader’s trust.

Scott puts himself in your readers' shoes and writes in a conversational style that speaks directly to your readers' needs, wants and desires – all the while positioning your product or service as the solution. 

“Writing clean, crisp, conversational copy that encourages and motivates readers to take a specific and immediate action is my passion. Others prefer to make their sales in the boardroom or face-to-face. I do it in writing. It energizes me!”

You call the shots.  I’ll make it happen. 
Without saying to your reader, “Hey!
I’m a sales pitch. Read me.”

"I know Scott McDougal well and have worked with him on a number of marketing projects. He is a talented writer who is an absolute pleasure to work with, and refreshingly free of hype, ego, or arrogance."

Bob Bly, Author of 70 + books and the man McGraw-Hill calls “America’s top copywriter.”

"In the world of professional copywriting, where ego too often isn't justified by talent, what a pleasure it is to recognize the combination of communicative ability, salesmanship, and ego-free personality Scott McDougal represents."

Herschell Gordon Lewis,
Direct Marketing Hall of Fame (2003)

 "I love Scott's writing. It's some of the best free flowing and genuinely conversational writing I've seen from a new copywriter in quite some time. It reads so effortlessly. He has a very good style."

Paul Hollingshead,
AWAI Co-Founder and Master Copywriter